Enterprise management website for construction, SEO specific how to optimize?

Enterprise building has always been a website construction in the main force, one of thegoogle seo main reasons significant, enterprise management website not only can bring orders to the enterprise society at the same time can also bring a lot of exposure to the enterprise culture brand building, can let the enterprise have better brand product awareness, but we also found a lot of small and medium enterprises internal website problems, such as poor website ranking, and even some relevant websites even Brand words can not be effectively displayed, therefore, our country hopes to be able to pass this article, so that enterprises take a detour less:.

1. Preparation

In general, the construction of corporate websites is usually outsourced to third-party companies. In fact, this is not a problem. However, companies should not make decisions based solely on the style of their website. They should also pay attention to the following issues :

① Website construction

The purpose of website construction is to promote. The first requirement is that the style meets the requirements of the business. Secondly, you should also think about whether this website is in line with the website google SEO, especially for some companies that spend a lot of money on website development. Be sure to find a website builder with seo experience to do the website, sign up for after-sales service, to avoid some website builders only focus on style design, resulting in late seo optimization hindered.

② Content preparation

At the same time, business development if students do their own seo also need to prepare the content of the release, these research content is more how to do ranking, rather than a business through the introduction and other information, of course, for the main introduction to the business is also important, but after all, our country needs to be ranked first, before you can.

If it is the operation of a third-party agent, we need to think, the other side to give us the best way to increase the quality of content, we can choose the appropriate content to read, of course, if the enterprise does not understand seo, seo experts can also be hired to guide.

2. On-line

Once the site is built and ready, we recommend that you let an experienced search engine engineer to do this, for example, before you go online offline to fill in the content to avoid sandbox:

① content layout

For the content, we have already prepared, but the exact layout is still very specific. Of course, websites are different, so we only give a general explanation:

1) Generally through the business management website to comply with the principle of pyramid structure

2) content-related pages should be linked to each other through the content

3) pages using related content to recommend each other to enhance the content crawl rate

②External chain construction

For external link construction, we recommend establishing a number of high-quality external links at the early stage of website construction, such as high-weight industry platform external links, peer high-weight buddy chains, directory navigation website submission, etc. The purpose of doing so is to increase the initial weight of the website and help the text output rate of the later website.

3. Optimization

①Publishing principles

New website content for release, different from the normal website, we need to focus on the following issues in the country.

1. first release the content of lower competition

2) on the new site, it is best to release original content

3) regular release of content, such as how many articles a day, gradually increase, etc.

Specifically to grow the main content to be carried out need students according to their own what principles, we study that can be based on your need for the site to appear in the rankings, the number of prepared content, changes in the amount of spider crawl, etc.

②Data tracking

When the site is normally launched, under normal circumstances, the site has been archived, within a week to a month, there will be traffic data, and then, for a new site, it is very important how to use this data effectively. We can monitor the site data through various web statistic tools.

① Traffic generating pages

Pay attention to which pages of traffic, this page is usually relatively high quality, usually the normal home page, because the pyramid structure of the site, the home page is the highest weight, we need to pay attention to which keywords generate traffic, early by increasing the chain to assist keyword ranking, ranking stability, pay attention to other home page keyword ranking, if no ranking, you can adjust the home page of other keywords density, internal chain, the external chain and other data, waiting for other keywords ranking.

②Stay time

When we get the data, in addition to doing SEO work, we also need to check the dwell time of users visiting the first page. Usually this data is able to locate whether the quality of our content and website style meet the needs of the target users. Of course this is only an estimate, because people have different tastes, we can use it as a reference for website adjustment.

③Number of pages viewed

There is also a business data is that users to visit China's first page, and then visit the first page, if by visiting the page more, we teachers can be used as a judgment of the site within the chain to do a certain social value, and vice versa need to make appropriate adjustments, of course, in this development process will also appear for certain pages of the length of stay, we can also be attributed to the page stay time related data In this development process, of course, there will be problems with the length of stay of certain pages, we can also be attributed to the data related to page stay time, to do a comprehensive study reference.

Summary: enterprise website construction, SEO specific how to optimize the problem, we discuss here, the above content is for reference only.