The more backlinks, the better? Analyze the SEO impact of backlinks

In SEO technology, links are considered to be one of the key factors in the ranking and weight of a website. But many people have some misconceptions about link building: is more external backlinks better? seo services singapore How to add backlinks effectively and permanently?

What is a link? What are the implications of links for search-related engine optimization?

Links are web page elements that can be rendered by anchor points. When you click on the anchor text, you will be redirected to other pages. Users can browse other web pages through links. In addition, search engines also find new pages through links.

Therefore, we can explain why search engines attach so much importance to the links of web pages and list it as one of the top factors in SEO ranking market.

4 types of web links

We can develop links into "forward", "reverse", "in-site" and "off-site", so there are four different combinations.

Among them, the impact of backlinks on search engine optimization is the most critical, because simply put, backlinks are other websites recommend and trust your site. For search engines, websites have more external backlinks, and the content quality and authority are relatively guaranteed.

External link

On and off the field are relatively easy to understand, and vice versa. If you are viewing a website, such as a page:

Internal forward link:

A link means a link from "site A page" to "Site B page". Internal forward links can increase the interconnection of students' internal management pages of a corporate website system, guide the user's operation and life experience, and help search engines understand the correlation between the company's website design structure and content development.

Internal backlink:

Link from "Web page a" to "Web page a". Internal backlinks can improve visibility and traffic to specific pages in an enterprise. If you have a particularly important page, you can set up more internal backlinks.

External positive link:

From domain A to Domain B. These links are often used for reference and to provide additional resources and to enhance the credibility of web content.

The external environment makes a backlink (often referred to simply as the outer chain) :

From "Field B" to "Field A". This link is usually something that other sites are interested in and agree with. So external backlinks are a very important factor in SEO, the search engine as the authority of the site.

Formulate the best strategy for external backlinks: Quality is not quality.

External backlink

High quality external links

High-quality links come from highly authoritative websites in China, such information sites may be well-known online media, large companies, academic research institutions or industry leaders, while low-quality links come from less authoritative or dubious websites. Therefore, rather than developing a number of low-quality external management links, our country relatively encourages students to find high-quality chain sources.

Highly relevant external links

External links from relevant industry, subject or content sites with the same preferences or values as the target audience will keep the channel audience staying longer and more interested in your site. On the contrary, it will only increase the pop-up rate of the site, so it is not helpful for SEO.

Poor quality external links may also be penalized

When Google announced the importance of the external chain, it began to derive the situation of bad use for some society. For example, some people deliberately leave a message in a high-weight website, forcing the other party to establish a high-quality external chain guide back to their own website, in an attempt to improve the development of students through their own website ranking, causing a lot of chaos affecting Chinese enterprises, as well as the trouble of website managers.

As a result, Google later released the Penguin Algorithm, which will evaluate the quality and trustworthiness of websites and punish those with many substandard external links, in the hope of reducing the generation of unnecessary links and protecting the quality and trustworthiness of search results.